• Weekly Downtown Residential Real Estate Market Reports produced by Otis & Ahearn such as: Downtown Condominium Market Report, HEDP (high end data points) Composite Index, Back Up (all sales transactions) & Leverage Trend.
  • Customized competitive property analysis of key components that drive maximum long-term value
  • Comprehensive property planning and market specific data analysis
  • Comparative Market Analysis & Property Assessment

 

  • Complete architectural review & 1/8” scale drawings for maximum yield units + programming
  • Unit mix analysis
  • Unit layout programming
  • Amenity programming
  • Selection of finishes and fixtures
  • Identify interior designers
  • Advise on mechanical and engineering systems
  • Consult on building management operations

 

  • Prepare Marketing Budget & Critical Path Timeline
  • Marketing strategies and positioning
  • Creative agency sourcing
  • Property brand development
  • Advertising campaign creation (print & online)
  • Develop marketing brochure/collateral pieces
  • Develop 3d CAD Renderings (Exterior Elevation & Interior)
  • Professional Photography + Drone Aerial Photography

 

  • Public relations strategy
  • Identify cross-branding partnerships
  • Hosting of special events
  • Management of ongoing media coverage

 

  • Pricing Strategy
  • Inventory Release Strategy
  • Appoint sales professionals
  • Manage comprehensive sales program
  • Sales Center Consultation (location, technology, design)
  • Election and design consultation of model residences

 

  • Comprehensive Sales and Visitor Traffic Reporting
  • Contract status and tracking updates
  • Inventory status
  • Property inventory stacking plan

  • Property feature on OtisAhearn.com
  • Dedicated website for the project
  • Property feature on Leading Real Estate Companies Of The World and Luxury Portfolio International’s Website
  • Premier online placement on Boston.com, NYTimes.com, WSJ.com and Juwai.com
  • Asia Online Marketing with Juwai.com and Asia Pacific Properties (working thru currently)
  • Listing syndication across the most-trafficked real estate and lifestyle websites
  • Strategic social media planning and outreach

 

  • Select End Loan Sources
  • Debt Equity Sources for New Development